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OUR PROCESS
- BRAND & COMMUNICATIONS AUDIT
From social channels to your overall digital presence, as well as current marketing materials, our team will dig in and get to know where your brand currently exists to plan the best path forward. - COMPETITIVE RESEARCH
We’ll research your competition and hone in on what they’re up to, as well as take a look at the current marketplace where your organization exists to determine the characteristics and needs of your target market.
- DISCOVERY SESSION
A discovery session will be held with key stakeholders to dig deeper into what makes your brand tick, reviewing the creative brief and solidifying the objectives. - FOCUS GROUPS & INTERVIEWS
We work with you to coordinate and facilitate focus groups of leaders, key stakeholders, advisors, members—anyone from your target market that could have a valuable opinion in regards to the project at hand.
- FINDINGS
When the data’s been gathered, we’ll share the key points in an easy-to-understand manner, including a detailed SWOT (strengths, weaknesses, opportunities and threats) analysis - TAKEAWAY
To maximize the time and effort of the research process, we provide a comprehensive research findings deck with conclusions and recommendations along with a visual creative brief. - APPLICATION
The foundation’s been set and the time’s come to take all we’ve learned and get to work on making strategic improvements to your brand.