A Brand refers to a name, term, or symbol that identifies one company’s product or service as distinct from their competitors. Your brand's image or idea will bring out a practical or emotional reaction that will stay on the mind of your client.
Branding takes it one step further, it is the process of giving a meaning to specific products by creating and shaping a brand in the client’s mind. Your company will need to have a strategy in mind to design a brand that would quickly identify to your target audience.
To create and shape a brand for a new product or service many companies will:
• Packaging Design
• Logo Design