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Branding Agency
logo design agency
website design

BRANDING

  • CREATIVE BRIEF
    This written document is the foundation for our creative concepting and also ensures our team, and yours, stay committed to the project objectives and focused on the right target audiences.
  • KICK OFF MEETING
    Although we've spent a lot of time together during research and immersion, we like to intentionally connect prior to the start of each new phase. This way we can hyper-focus on the primary objective at hand - in this case the tagline and logo design.

  • POSITIONING
    It’s time to identify your single most persuasive idea as well as your organization “uniques.”
  • CREATIVE BRIEF
    This visual document is the foundation for our creative concepting.
  • TAGLINE
    Not every organization needs a new tagline, but when you do, getting the right one is important. The creative brief process uncovers your core messaging and brand promise. We’ll use that to guide the team through brainstorming exercises.

  • CREATIVE CONCEPTING
    The fun part! We’ll sketch and design and design and sketch until we’ve narrowed down 3 to 4 of the best options.
  • COLOR
    Color speaks volumes; we’ll identify the right palette for your brand.
  • TYPOGRAPHY
    Slab, sans, serif, script — the options are endless. The right combination of fonts can impact the personality of your brand.
  • REFINEMENT
    Design is a collaborative exercise; we’ll work with you to refine all the way to design love.

  • STANDARDS GUIDE
    This guide outlines all the important aspects of your brand, including your brand promise or value proposition, colors, typography, clear space, violations and more.
  • LOGO LIBRARY
    You never know what format you’ll need your logo in down the line. We make sure you have all the files in one easy-to-navigate file library.
  • BUSINESS SYSTEM
    With a smart and beautiful new brand image in place, it's important to establish brand equity and you do that by using it in all of your communication materials. A business system, gets you started with a suite of print and digital pieces that allow you to show and tell your brand story.
  • BUILDING BRAND CHAMPIONS
    Becoming a brand champion starts with you. It’s time to get excited and share with your community.
  • LAUNCHING THE BRAND
    A new brand is a big deal, and it should transcend all marketing channels: digital, print and social. Ready to tackle it all? We can help.