Responsive Web Design is a development that allows the website to respond to all screen sizes, platforms, and orientations. It automatically scales its content and elements to match the screen size it is being viewed on. It keeps images from being larger than the screen width and prevents visitors on mobile devices from needing to do extra work to read the content.
The goal of a responsive website is to avoid the unnecessary resizing, scrolling, and zooming that occurs with sites that have not been optimized for different devices. A responsive website also replaces the previous need to design a dedicated mobile website for smartphone users.
Website searches are being done on many devices. It is important for your site to be viewable across all devices, and not only computers.
Responsive websites offer a number of advantages, following are a few of them.
- Google will rank you higher in their searches.
- You are guaranteed a mobile-friendly site.
- A website with an effective mobile experience will show up on search results above one without an effective mobile experience.
Since 60% of web searches are done on a mobile phone, you are going to want your website to be responsive. Having a responsive website means your prospective customers won’t have to scroll horizontally or zoom in to read your content. If your site is not responsive and searchers become frustrated, there is a 61% chance that they will leave your site in search of a more responsive and mobile friendly website. Having a consistent experience on your website will increase your lead generation, sales, and conversions.