Responsive Web Design is a development that allows the website to respond to all screen sizes, platforms, and orientations. A big advantage with a responsive website is that Google will rank you higher in their searches. Another benefit to having a responsive website is that you are guaranteed a mobile-friendly site. A website with an effective mobile experience will show up on search results above one without.
Since 60% of web searches are done on a mobile phone, you are going to want your website to be responsive. Having a responsive website means your prospective customers won’t have to scroll horizontally, or zoom in to read your content. If your site is not responsive and searchers become frustrated, there is a 61% chance that they will leave your site and have a more responsive and mobile friendly website. Having a consistent experience on your website will increase your lead generation, sales, and conversions.