What’s Your Story
With so many pitches for so many products and services of the same kind, it’s difficult prospects to discern which options to turn to. You have a business…you have competitors. You and your competitors do well at providing your products or services.
What separates you from your competition?
What’s your story and how is it unique?
Why should I purchase a product or service from you and not the next company?
Many marketing experts suggest that companies invest in story telling regarding their company, culture, and products. Some business owners may confuse story telling with the traditional explanation of how a business started and the history of the business. While that type of information my be useful to prospective customers, storytelling is a real time ongoing dialog of what’s happening at a company.
Social media has provided organizations with tons of useful tools to implement active and engaging story lines. Instagram, facebook, snapchat and other online platforms provide tools that allow for the posting of photos, events, commentary, product info, etc.
So get to marketing … like always, be brave!