Google Analytics is a benchmarking screen to view your website’s traffic and the traffic of your competitors. Google Analytics can also be broken down into more in depth data like: the average time the user is on your site, the region and city of the user, what pages get read the most, and how often a new user is directed to your site.
Getting more traffic to your website is good, but to increase the number of clients and sales, you may need to modify your website design to keep people from leaving your website. The data can help you understand what people do not like about certain pages. Maybe those pages that are are not viewed may need more calls to action or valuable links to other parts of your website.