Google Analytics is a program that breaks down where your website traffic is coming from and how they are finding you. You or your web developer will create an account with Google Analytics and paste some coding in the backend of your website. You can start tracking your traffic as soon as the code is properly installed. The code records various activities of your users when they visit your website, along with the attributes, such as age, gender, and interests of those users.
Google Analytics is a benchmarking screen to view your website’s traffic and the traffic of your competitors.
Google Analytics can also be broken down into more in depth data like: the average time the user is on your site, the region and city of the user, what pages get read the most, and how often a new user is directed to your site.
Google Analytics aggregates the data collected from your website in multiple ways, primarily by four levels:
- User level (related to actions by each user)
- Session level (each individual visit)
- Pageview level (each individual page visited)
- Event level (button clicks, video views, etc)
Getting more traffic to your website is good, but to increase the number of clients and sales, you may need to modify your website design to keep people from leaving your website. The data can help you understand what people do not like about certain pages. Maybe those pages that are not viewed may need more call to actions or valuable links to other parts of your website. You also want to make sure that your website is responsive. A responsive website means it will modify itself to fit all screen sizes and devices.